PRIVACY NOTICE
How Latitude60 Ltd handles information on this website
This notice covers the Car Accident Helpline website operated by Latitude60 Ltd. A different organisation may provide a telephone or regulated service; it must identify itself and explain its own privacy terms when it handles your information.
Last substantively reviewed: 23 July 2026.
Who we are
Latitude60 Ltd (company 14841042), 128 City Road, London, EC1V 2NX, operates this website. ICO registration: ZB579909. Privacy queries can be sent to privacy@caraccidenthelpline.uk.
Information generated when you use the site
Our hosting, security and traffic-management systems may process IP address, browser and device information, requested pages, timestamps, referring pages and security events. We use this information to deliver and protect the website, diagnose faults, measure aggregate use and prevent abuse.
When you contact us
If you email Latitude60 Ltd, we process the contact details and message you provide so we can respond, keep an appropriate record and meet legal obligations. Please do not send medical records, identity documents or detailed accident evidence to the website email addresses unless we have identified a secure and necessary route.
If you call the displayed helpline number, ask the call handler to identify the organisation responsible for the call and to explain the privacy information that applies before providing sensitive details.
Legal bases
Depending on the activity, Latitude60 Ltd relies on legitimate interests in operating and securing the website, taking steps at your request, complying with legal obligations, or consent where the law requires it. Health information is special-category data and should only be requested and used by an identified organisation with an appropriate lawful basis and Article 9 condition.
Cookies and measurement
Essential storage may be used to keep the site secure and functioning. Optional analytics or marketing technologies must not be used until the required choice has been offered. Browser settings can also restrict storage, although doing so may affect some features.
Sharing and processors
Latitude60 Ltd may use contracted hosting, security, maintenance and communications providers that process information only for defined purposes. We may also disclose information where required by law or to establish, exercise or defend legal rights. We do not describe unidentified recipients as “selected partners”.
Retention and security
We keep personal information only for as long as reasonably necessary for the purpose, legal obligations, dispute handling and security. Appropriate organisational and technical safeguards are used, but no internet service can promise absolute security.
Your rights
Depending on the circumstances, UK data-protection law may give you rights of access, correction, erasure, restriction, objection, portability and withdrawal of consent. Contact us at the address above. You can also complain to the Information Commissioner’s Office.
Other organisations
If UK Motor Claims or another identified organisation handles a telephone enquiry or provides a service, consult that organisation’s privacy notice for its processing. This website notice does not replace it.