PRIVACY NOTICE
How Latitude60 Ltd handles information on this website
This notice covers the Car Accident Helpline website operated by Latitude60 Ltd. The organisation handling a telephone enquiry or providing a service must identify itself and explain how it uses your information. Its privacy notice applies to that handling.
Last checked in detail: 23 July 2026.
Who we are
Latitude60 Ltd (company 14841042), 128 City Road, London, EC1V 2NX, operates this website. ICO registration: ZB579909. Privacy queries can be sent to privacy@caraccidenthelpline.uk.
Information generated when you use the site
When you use the site, our systems may record your IP address, browser, device, pages visited and visit times. They may also record which page you came from and security alerts. We use this to run and protect the site, find faults, count visits and prevent misuse.
When you contact us
If you email Latitude60 Ltd, we use your contact details and message to reply, keep a suitable record and meet our legal duties. Please do not email medical records, identity documents or detailed accident evidence unless we have explained why we need them and how to send them safely.
If you call the displayed helpline number, ask the call handler to identify the organisation responsible for the call and to explain the privacy information that applies before providing sensitive details.
Legal bases
The legal reason we use information depends on what we are doing. It may be our legitimate interest in running a safe website, taking steps you have asked for, meeting a legal duty or getting your consent where required.
Health details have extra protection under the law. A company asking for them must identify itself and have both a lawful reason and a valid condition under Article 9 of data-protection law.
Cookies and measurement
The site may need to store some information on your device to work and stay secure. Optional tools that measure visits or support marketing must wait until you have been offered the choice required by law. You can also limit storage in your browser settings, but some features may stop working.
Sharing and processors
Latitude60 Ltd may use other companies to host, protect, maintain or provide communications for the site. Their contracts limit how they may use your information. We may also share information when the law requires it or when needed to make or defend a legal claim.
Retention and security
We keep personal information only as long as we reasonably need it. This includes running the service, meeting legal duties, dealing with disputes and keeping the site secure. We use safeguards to protect it, but no internet service can promise complete security.
Your rights
Depending on the situation, you may have the right to see your information, correct it, delete it or limit its use. You may also be able to object to its use, ask for a copy you can transfer or withdraw your consent. Contact us using the details above. You can also complain to the Information Commissioner’s Office.
Other organisations
If UK Motor Claims or another company handles your call or provides a service, its own privacy notice explains how it uses your information. Read that notice as well as this one.